Here, we are well placed to surprise you!

For the 3rd year running, the Moulin Michel in Bécancour will resonate to the sound of Blues & Gin on July 21, 22 & 23, for a musical and gustatory experience like no other! Over 14 shows by renowned Quebec, Canadian and American artists. It's like a Mont-Tremblant Blues, only intimate and... delicious!

New this year, the site and "la place du gin" are free during the day! The gin square, where all the distilleries and artisans are gathered, is the ideal place to taste and discover our Quebec cocktails and gins in a unique atmosphere! A unique opportunity to combine scenery, music and tastings for maximum shared pleasure on a heritage site dating back to 1774! It's also still possible to come by RV for the weekend and use a shuttle that brings festival-goers directly to the site; pleasant and responsible!

Heavy truck, pickup and motorcycle drag racing fans: from August 17 to 20, Baie-du-Febvre's Challenge 255 returns in style with its 17th edition! One of the biggest camping events in Quebec! Thursday evening (17th) : Street drags (free admission / registration $30 per vehicle). Dear families: watch Friday night's free practice (18), the evening outdoor shows (19 & 20); contemplate the BIGGEST Show N' Shine in Canada and its hundreds of chromed trucks - New: Electric Class! Got guts and pride? Register on-site for the arm-wrestling tournament and take on the champion! Reserve your campsite online! Passports - Weekend on sale for $82.97 per adult - Free for children 15 and under (accompanied by an adult).

Rock la Cauze has grown to become the largest punk-metal festival in Canada.

Over the years, the Rock la Cauze team has presented bands such as Pennywise, Reel Big Fish, Anti-Flag, Billy Talent and Rise Against. This year, it's the turn of Three Days Grace, Bad Religion, Alexisonfire, Goldfinger and August Burns Red, to name but a few.

Rock la Cauze is presented at Victoriaville's Parc Terre-des-Jeunes, a 10 000-capacity natural agora offering the perfect setting for outdoor concerts.

In the Victo region, we've put together a series of summer micro-adventures to experience with local people. Combine wine and pizza on the terrace of a vineyard, camp in a botanical garden, discover our most beautiful landscapes in guided bike trips. Happiness is close at hand!

Located in a spectacular historical setting, the mill offers an unforgettable experience for the whole family. Discover the world of a working workshop during a guided tour where you can experience all the stages of wool transformation. The craft store will also allow you to discover a variety of handmade, environmentally friendly and high quality products. As of July 2023, we will be offering the exhibition Avant de perdre le fil, a guided tour that combines augmented reality and 3D audio, a first in Quebec! The mill also offers a walking trail, picnic areas and cultural events. The Ulverton Woolen Mill, a true national treasure!

Conveniently located at the intersection of Highways 20 and 55, the Best Western Hôtel Universel Drummondville welcomes you to its spacious and inviting newly renovated rooms! To complete your stay, you will find a range of services such as a Pacini restaurant, an indoor pool, high speed wireless internet and free parking. The entire highly qualified team of this Convention Center will be pleased to warmly welcome you and meet your needs!

From the bee to the bottle!

Come and discover the best brandy in Canada at the only artisanal microdistillery in the Centre-du-Québec. In addition to their award-winning brandy, take advantage of your visit and tasting at their facility to discover their famous cream alcohol, the only cream alcohol in Quebec made with real Quebec dairy cream, honey alcohol and honey caramel. Everything at Miellerie King is made from honey harvested from the family business' own hives. Discover also their wide range of spirits (gins, alternative rums, brandies, etc), their liqueurs, their mistelles, their delicious meads, their artisanal sauces and their exceptional honeys.

Although open all year round, it's in the summer that it happens at the Parc! Camping for tents, trailers or RVs, cabins, ready-to-camp and rest area for rider and his mount are available to stay. Once on site, hiking, biking and horseback riding trails, a barrier-free obstacle course, game modules, and more, will please all members of the family! In addition, a varied summer program is offered every Saturday. 1001 reasons to come walk, ride and breathe this summer at the Parc régional de la rivière Gentilly!

This summer, go out in style!

Open since only 2015, Le Carré 150 is the cultural heart of Victoriaville and its region, thanks to its audacious programming and its state-of-the-art equipment. Its 3 versatile rooms, its contemporary art center, its huge lounge and its rooftop terrace give you a rendez-vous downtown, for a magnificent spectacular evening!

La Roulotte à Patates de Gentilly is a true institution when it comes to home fries and delicious poutines! A family business for more than 75 years, this horse-drawn canteen was once located on Route 132, in the heart of the village of Gentilly, Bécancour. The potato turns green! Julie Desbiens, owner since 2014, has significantly reduced the environmental footprint! Real dishes, reusable containers, local sourcing, gluten free menu, vegetarian option and functional! Everything for the well-being of its customers! Open every summer from May to September. A stop at La Patates is guaranteed to delight young and old!

Treat yourself to Marie-Victorin Park in Kingsey Falls, a pillar of mosaiculture and recognized as one of the most beautiful gardens in Canada. Renowned for its horticultural prowess, this botanical garden features over 60,000 annual flowers, rare plants and captivating stories. Founded in 1985, this garden pays tribute to the famous botanist, Brother Marie-Victorin, born in Kingsey Falls. Let yourself be lulled by the birdsong, the floral scents and the Nicolet River flowing along the flower beds.
Don't miss the horticultural events on the calendar and take advantage of the free access offered on the first Sunday of each month.

From our natural springs emerge outdoor and water sports activities. Nicolet-Yamaska is a bucolic region and a haven for cyclists. In our region, art, history and Abenaki culture can be found in our museums and art centers. Make your stay in our region complete by adding our varied offer of accessible local products.

Be curious and order our new tourist magazine! Throughout the pages, you will be surprised by...

• The discovery of a larger than life wind farm
• Nature in its purest form at the Grandes-Coulées regional park
• An immersion in the world of the art foundry in Inverness
• Gourmet visits and good microbrewery beers
• Bicycle or motorcycle rides through spectacular scenery
• Memorable camping trips or at the renowned William Lake Manor

In the Old Forest sector of the Grandes-Coulées Regional Park, we love the 10 km of trails along the Black River, the fishing course, the GPS rally, the hebertism modules, and of course the fact that dogs on leashes are welcome everywhere and at all times!

New! It's on the move this summer with: 4 rustic camping sites, 1 dog park in the forest, 1 self-contained reception station with 4 ecological toilets at the trailhead.

The 44th edition of the Festival du Cochon promises to be a boar of good porcty! From August 3rd to 6th, attend several shows such as Kain, Ludovick Bourgeois and Lendemain de veille! Participate in various activities, including the largest professional BBQ competition in Quebec. Come to the 100% feminine evening to benefit the Quebec Breast Cancer Foundation featuring Sara Dufour. Food concessions, the delicious Bistro and our family activities! For more details visit the festival website!

In the offices of SOS Détresse Amitié, nothing goes right on Christmas Eve when Pierre and Thérèse, the two volunteers on duty, are visited by characters, each more bizarre than the last. Between the Bulgarian neighbor determined to give a taste of his foul recipes, the transvestite in the midst of an existential crisis, the dysfunctional shabby couple and the repeated calls of an obsessed man, the magic of Christmas shatters into a thousand pieces where disenchantment and comedy intersect.

Looking for activities for your summer vacation? Come and discover the packages at Hôtel Le Victorin in Victoriaville! We have a range of exciting activity packages to suit all tastes, including golf, motorcycling, cycling, spa and much more. Whether you're a couple, a family or a group of friends, our selection of packages will meet all your needs. Take a break from routine and enjoy a busy summer at Hôtel Le Victorin. Book now for an unforgettable experience!

Since 1992, La Fromagerie L'Ancêtre has been the Canadian leader in organic cheeses and butters. A family business owned by dairy farmers, we offer a wide range of lactose-free cheeses made from unpasteurized milk.

Come and discover our dairy counter and our homemade soft cheese made with our organic cream. Our boutique also offers a selection of Quebec and imported cheeses as well as various regional products. Open every day from 9am at the bottom of the Laviolette Bridge in Becancour.

At Fromagerie Victoria you will find cheese curds made from 100% milk, fresh every day. In addition to the cheese, you will find a restaurant with a varied menu whose typical dish is the poutine. You can also find breakfasts, lunch menus, salads, burgers, pasta, and alcohol. To end your visit on a high note, visit our creamery for an ice cream treat!

In addition to brewing our own beer, we offer a wide range of starters and main courses. As a couple or with friends, let yourself be charmed by a splendid view of the St. Lawrence River. For sailors and snowmobilers, take advantage of our facilities and location to come and visit us. A large terrace, a dynamic staff, excellent house beers, gourmet and refined dishes, a rustic decor and a relaxed atmosphere... What more could you ask for? Go on, let yourself be tempted, your table awaits.

Open since July 2021, Jackalhop microbrewery is the ideal place to enjoy a good beer in a warm and welcoming setting that represents the L'Érable region!

A wide variety of craft beers are available on site. There's literally something for everyone. During your visit, you'll have the choice of enjoying our tasting room while drinking on site, or picking up cans of your favorite beers to take home.

Hiking, mountain biking, birdwatching, art and culture, ecology and sustainable development. All of these are facets of the Mont Arthabaska experience. As a municipal park open free of charge to the general public, it's easy to enjoy a wilderness getaway while staying close to the city of Victoriaville, not forgetting to take a break in the village of Arthabaska located at the foot of the mountain. Over 10 km of hiking trails and just as many mountain bike trails, all marked out on a surface area of almost one square kilometer.

Welcome to the brand-new Wick Station Microbrewery, located in the heart of Warwick. Here, four associates and friends have just one idea in mind: to give you a taste of all the flavours of Warwick and the surrounding region!

Wick Station offers you a winning formula! Craft beer production, counter-bar, dining room, year-round terrace (concrete floor heated with energy recovered from beer production) and all in a decor that's both industrial and historic! With its relaxed atmosphere, live entertainment, great food and local beer, it's sure to please!

Order today, our brand new summer-fall 2024 brochure. It will give you the inspiration you need to plan your vacation or future getaway with us! Take advantage of the occasion to get your free copy of our new tourist map (french only).